Is AI Really Replacing Marketers? A CEO’s Guide to What’s Actually Happening

Is AI Really Replacing Marketers? A CEO’s Guide to What’s Actually Happening

The Marketing Factory
Published on: 06/02/2026

Is AI really replacing marketers? Marissa Candy breaks down what AI can and can’t do in marketing and what CEOs, franchisors and business leaders should do next.

Marketing StrategyLeadership
The 10 Minute Audit to Stop Your Business Losing Thousands (Yes, Really)

The 10 Minute Audit to Stop Your Business Losing Thousands (Yes, Really)

The Marketing Factory
Published on: 29/01/2026

Discover the 10-minute customer journey audit that helps CEOs and franchisors stop revenue leaks, improve conversions, and boost retention fast.

Marketing StrategyBusiness Growth
The Marketing Strategy That Works For ANY Industry

The Marketing Strategy That Works For ANY Industry

The Marketing Factory
Published on: 21/01/2026

The marketing strategy that works for any industry starts with selling the dream. Learn how psychology builds trust, loyalty, and growth.

BrandingMarketing StrategyFranchise GrowthBusiness GrowthBusiness Development
Why Starbucks’ Marketing Works and How Business Owners Can Apply the Same Strategy

Why Starbucks’ Marketing Works and How Business Owners Can Apply the Same Strategy

The Marketing Factory
Published on: 12/12/2025

Why Starbucks’ marketing works so well and how business owners can apply the same experience-driven, personalised, and community-focused strategies to build loyal customers and grow their brand.

Marketing Strategy